Veronica C. Lepore

Distributed Systems

Professor Getschmann

May 1998

GDSS – Group Decision Support Systems

Introduction

The traditional oral meetings may involve the joint activity of between 5 to 20 individuals in one place. The status of people may be of equal or near equal status. Each individual may have knowledge of a product, or form opinions and judgments of other participants. These differences in opinion will need to be settled. The results from the meetings may lead to action. The group activities may result in the retrieving/generation information, sharing of information among members, drafting policies and procedures, and using information to reach consensus or decision.

However, some of the members may be in remote areas; hence a same place and real time meeting may require additional time and costs for all members to be present. In most of the meetings, they usually start with "a formal agenda, but if someone goes on a tangent, and someone usually does, it can be difficult to get back on track and keep the discussion focused (Druckenmiller, 1991). It can be a problem if one individual starts to take control of the meeting. Most of times, the person may not be aware that their actions may influence an opinion about how things should be done. Resultantly, new technology emerged in late 1980’s that suppose to answer to this problem.

Introduction of GDSS

The new technology that emerged was the Group Decision Support Systems, (GDSS) concept — any system designed to help decision-making groups reach a decision. It enables members to reach a decision faster, to reach better decisions, and to save the costs of meetings by allowing remote users to hold a "virtual" meeting. There are four common group tasks that GDSS may help in solving: 1) Idea Generation, 2) Problem Solving, 3) Consensus Building, and 4) Negotiation. "Group Support Systems (GSS) are a broader category, intended to support groups engaged in a wider range of tasks than just decision-making" (Group (Decision) Support Systems).

A GDSS consists of software, hardware, and language components and procedures that support a group of people connected together over a Local Area Network (LAN) or Wide Area Network (WAN) for the purpose of group collaboration and decision-making. "An interactive, computer-based system which facilitates the solution of UN-structured problems by a set of decision makers working together as a group" ((1) Group Decision Support Systems). There are some roles consistent with an unbiased facilitator who runs the meeting, and the GDSS itself. "A GDSS includes several elements conducive to the generation of ideas and problem solving, including electronic brainstorming, idea organization and rating and voting" ((2) Group Decision Support Systems).

A GDSS was developed to enhance group synergies and reduce group losses. Some of the more common group losses are Group Think, Production Blocking, and Information Losses.

Group Think: in which one of the more outspoken members, or a person with authority, proposes a solution, and everyone accedes without adequate debate.

Production Blocking: in which people with information to impart have to wait so long for their turn to present that they somehow fail to present their information, either because they forget, or for other reasons.

Information Losses: in which the information discussed in the meeting is not recorded in its entirety, or is recorded incorrectly.

(Information from Druckenmiller, 1991)

Compare between GDSS and DSS

Decision Support System (DSS) is a collection of people, procedures, databases and devices used to support decision-making. Some common characteristics of DSS are:

(Information from (2) Group Decision Support Systems)

DSS has shown that individual decision-making is better option. The high level managers can spend up to 80% of their time making decision in groups ( ). GDSS provides the hardware, software, people, databases and procedures to provide effective support for group decision-making. Characteristics of GDSS include:

(Information from (2) Group Decision Support Systems)

A GDSS is based on the concepts of a DSS. All of the characteristics of a DSS are similar to a GDSS, such as:

(Information from (2) Group Decision Support Systems)

Examples of how the combination of communication, computer and decision technologies supports decision-making include:

Communication technologies used: electronic messaging, teleconferencing, and store and forward facilities.

Computer technologies used: multi-user operating systems, fourth generation languages, graphics facilities.

Decision support technologies: Agenda setting, decision modeling methods (e.g. decision trees, risk analysis. Can be less expensive than experimenting with real systems. Decision models can be developed to predict market share, sales penetration, overall profitability), structured group methods (e.g. Delphi approach - enables effective feedback among dispersed members of the group. Brainstorming - offering ideas off the top of their heads. Group consensus approach forces the group to reach an unanimous decision. Nominal group technique allows each member to participate but decision is based on voting) and rules for directing group discussion (e.g. parliamentary procedure).

(Information from (2) Group Decision Support Systems)

Levels of Communication

The level 1 aims at removing common communication with technical features barriers such as:

Technology is purely a communication medium at level 1. E-mail systems and computer-supported conference rooms are excellent examples.

Level 2 is when the facilities are being provided in level 1, GDSS provides greater structure to the group through:

The budget allocation models, utility and probability assessment models, social judgment techniques are the examples for level 2. One good example is if a meeting is taking place on provisions in the Law of the Sea. Models of sea-floor mining can be used to make negotiates easier.

Level 3 is when GDSS’s ability to "filter and structure information exchange with the help of group communication patterns and expert advice on selecting and arranging rules to be applied during interaction" ((2) Group Decision Support Systems). An example of level 3 is usage of the structured group methods such as Nominal Group and Delphi techniques and the rules for directing group discussion. ((2) Group Decision Support Systems)

Advantages

The usual purpose of a meeting is to generate ideas and make suggestions. If everyone were allowed to make suggestions, it would take far too long to hear the suggestions and then organize the results. The result of the traditional meeting could be viewed as an enormous waste of time. We do need to have a "productivity" meeting for everyone. Larger groups, with between seven and thirty-six members, may be more likely to benefit from the technology than small groups. GDSS may be a more ideal technique than traditional techniques for harder tasks, but less effective on easier tasks.

GDSS offers several major advantages over traditional oral meetings:

Disadvantages

With all the advantages and benefits associated with using a GDSS, why are not more companies using these tools to improve their decision-making processes? Because there are a number of disadvantages associated with the use of a GDSS that must be taken into account before implementation:

Conclusion

Group Decision Support Systems provide a number of tools to help groups enhance group synergies and reduce group losses. The systems rely heavily on LAN and WAN technology and bandwidth. The GDSS is a proven, effective tool for group decision-making in spite of some disadvantages associated with it. If the technology becomes less expensive and more widespread, the use of GDSS tools could increase. Keep in mind, the hardware and software components of a GDSS do not replace human interaction, but provide methods of gathering information automatically, determining suitable alternatives and making rational decisions. GDSS can improve group performance, but some people may view it as counterproductive. A GDSS is best suited for complex decision-making.

Citations

"Group (Decision) Support Systems." West Virginia University. Online. http://wolfe.mang.wvu.edu/classes/gdss.htm

(1) "Group Decision Support Systems." Alfred University. Online. http://business.alfred.edu/duserick/csawebsite/csa567/Spragu20.HTM

(2) "Group Decision Support Systems." West Michigan University. Online. http://lab2.cc.wmich.edu/kayany/orgtech/lectures/lec10.html

Druckenmiller, D. A. "Face-to-Face Group Decision Support Systems: A Partnership Between Traditional Group Process Methologies And Computer Technology." Journal of Information Systems Educational Volume 3, Number 2 1991. Online. http://www.gise.org/JISE/Vol1-5/FACE.htm September 1991.

Hoaglund, S., Peeters, D., and Rinetti, M. "Group Decision Support Systems and Their Organizational Use." Illinois State University. 1997. Online. http://odin.cmp.ilstu.edu/~marinet/termgdss.html 5 August 1997.

Appendix A: GDSS Software Products

GDSS software is diverse, offering a variety of choices, formats, interfaces and features.

Vendor

Company

Description

CM/1

Corporate Memory Systems

Use with distributed teams for anytime, anywhere virtual meetings. Combines hypertext interface with object-oriented database.

Decision Pad

Apian Software

Combines facts and opinions in a spreadsheet style matrix. Offers specific functional applications such as purchasing, employee evaluations, and investing.

Group Systems

Ventana Corporation

Simultaneous, anonymous participation using standard PC files.

Lotus Notes

Lotus Development

Information sharing via LAN/WAN. Can Corporation be used for email and other communications. Supports graphics files. Remote users can compose messages off-line and streamline server to server communications.

Option Finder

Option Technologies

Voting via the PC numeric keypad. Collects and tallies votes and produces graphical representations of the results.

(Information from Hoaglund, Peeters, and Rinetti, 1997)

Appendix B: Future Trends in GDSS

The future of the GDSS is considered good despite the disadvantages. "One of the most important concerns to be addressed before a GDSS can be used within an organization is the need to integrate GDSS techniques into the existing framework of the organizational culture" (Hoaglund, Peeters, and Rinetti, 1997). The GDSS brings changes, and those changes must be managed for GDSS to be fully successful. Sometimes, GDSS can either change or threaten existing power bases within an organization. Future studies and greater organizational use of GDSS technology should address this concern. Other considerations include:

Rule-based Features and the use of Heuristics

Future versions of a GDSS will incorporate such advanced technologies as Artificial Intelligence and Expert Systems. This will allow the GDSS to actually "learn" and become proficient in making decisions that supplement the GDSS process.

Decreasing cost of GDSS Technology

As communication and hardware technologies decrease in cost, more companies will reap the benefits of a GDSS. Until the costs decrease to a point that the GDSS becomes more widely available, many companies are renting time at local universities or other companies who provide GDSS services.

Increasing Customer Involvement

GDSS technology allows companies to introduce its customers to decision-making meetings, while still ensuring control over the exchange of ideas. Customers can voice their needs in a non-threatening environment and the company derives the added benefit of the goodwill created with the participative nature of the GDSS.

Virtual Organization

The organization of the future will be flatter and leaner, with individuals making fewer decisions and groups making more decisions. The GDSS will provide the software support now provided by the DSS.

Online/Internet

With the advent of telecommuting, the merging of huge multinational corporations and the continued globalization of industry, decision-makers are often scattered throughout the organization and across the world. This decentralization will necessitate the development of an online GDSS, perhaps combining video conferencing technology with the Internet/WWW.

(Information from Hoaglund, Peeters, and Rinetti, 1997)